Surf Fishing

This 10X Tough, ready-to-fish 3.5” shrimp imitation sits in a perfectly natural horizontal position on the fall and on the bottom thanks to its balanced weighting and buoyant ElaZtech® construction, while its notched ¼ ounce weight can...

Fish-Field Stainless Steel Fishing Bells are made with #304 grade stainless steel which is built for durability under all fishing conditions. Great for bank fishing and plunking for salmon, steelhead, catfish, saltwater surf species and more. Prop 65:...

The Madscad 190 Autotune (AT) will change the way you troll forever. Capable of trolling speeds between 3-18+ knots, with a shallow diving depth of 1-3 ft and an incredible side to side action, the Madscad 190 AT is unlike any other trolling...

It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredibly round, smooth and sensitive line. Paragraph: Try PowerPro on your next fishing trip, and see for yourself why it's every...

Addicted Enforcer 8x is the most advanced braided line in the TUF-Line offering. The Close Angle Braid technology makes it one of the most compact braided lines on the market. The ultra round profile delivers smooth handling, long casts, and almost no...

The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to mimic...

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a strong, corrosion-resistant hook. The Shrimp's silicone skirt animates the lure's appearance by mimicking the...

The Mustad 1X fine wire Beak Hook is perfect for natural bait saltwater presentation. The strong forged hook features perfect penetration and holding capacity. Use it for delicate bait presentation to target Sea Bass, Snapper, reef fish like Tautog and...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Okuma has been making steady strides in the long cast surf fishing market. The all-new Flite Surf is nothing short of the brand’s commitment to set a new standard for long cast spinning surf fishing reels. One of the key features of the Flite...

The Free Swimmer features an Air Rotor that stands out for its balance, toughness, and sensitivity. Its arched profile and 15% weight reduction compared to standard rotors offers optimal winding smoothness while eliminating vibration thanks to a...

Free Swimmer EX features an Automatic Bite N’ Run clutch at the base of the body, allowing anglers to instantly disengage the spool so line can peel off with little or no resistance while the bail is closed. Simply pull down on the lever to place...