Surf Fishing

Fish-Field Stainless Steel Fishing Bells are made with #304 grade stainless steel which is built for durability under all fishing conditions. Great for bank fishing and plunking for salmon, steelhead, catfish, saltwater surf species and more. Prop 65:...

Feature-packed with extreme versatility and durability for the toughest of surf anglers, Shimano engineered the new Ultegra XSE surf reel for peak performance no matter the condition or situation. Whether throwing giant swimbaits from the rocks along the...

The Madscad 190 Autotune (AT) will change the way you troll forever. Capable of trolling speeds between 3-18+ knots, with a shallow diving depth of 1-3 ft and an incredible side to side action, the Madscad 190 AT is unlike any other trolling...

It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredibly round, smooth and sensitive line. Paragraph: Try PowerPro on your next fishing trip, and see for yourself why it's every...

A true glutton for punishment, the legacy of the versatile Saragosa SW starts a new chapter with enhanced capabilities and features to dominate the saltwater realm. The Saragosa SW now features Infinity Drive Technology and increases the reels winding...

The perfect blend of value and performance, the Shimano Speedmaster series of surf rods have anglers covered whether they're targeting trophy fish using lures or bait along the coasts. These newly-designed rods enable anglers to make long, accurate...

The Laguna LT is the latest manifestation in Daiwa's LT storyline. The redesigned reel embraces the LT Concept of light and tough. The True Carbon Frame reduces weight and size, yet is as rigid as conventional materials. The reel weight has been...

Addicted Enforcer 8x is the most advanced braided line in the TUF-Line offering. The Close Angle Braid technology makes it one of the most compact braided lines on the market. The ultra round profile delivers smooth handling, long casts, and almost no...

The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to mimic...

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a strong, corrosion-resistant hook. The Shrimp's silicone skirt animates the lure's appearance by mimicking the...

The Mustad 1X fine wire Beak Hook is perfect for natural bait saltwater presentation. The strong forged hook features perfect penetration and holding capacity. Use it for delicate bait presentation to target Sea Bass, Snapper, reef fish like Tautog and...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...