Surf Fishing

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

The PENN® Spinfisher® VII Spinning features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the...

The PENN Fathom™ low profile baitcast reels offer all the features you need to tackle the toughest saltwater fish. The Full Metal Body and Right Side plate, matched with a brass main gear and bearing...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to...

For many inshore & light tackle anglers across the  USA, the Certate has been the gold-standard of compact but strong spinning reel design. Now in 2024, Certate SW continues that tradition, evolving...

The Slammer® IV Spinning Reel is packed with more features than ever before. Building off of our proven IPX6 sealed body and spool, we redesigned our Slammer® drag system to not only be be

The Penn Slammer IV DX takes Penn's class leading Slammer IV up a notch. The Slammer IV DX has incorporated CNC Gear Technology and upgraded material. This material for the main gear and pinion is...

Ready to take aim on new challenges and exceed angling expectations, the Penn Battle IV DX Spinning Reels advance the legendary legacy of the Battle name, returning with greater strength and...

From the inshore flats to even light offshore uses, the Penn Battle IV Spinning Reels continue the legacy of the Battle name, retuning with more durability and strength than ever before. Penn has...

Introducing the Okuma X-Series Spinning Reels – the pinnacle of performance and innovation for anglers of all levels. Crafted with precision engineering and cutting-edge technology, these reels are...

Introducing the Okuma Ceymar Baitfeeder "A" – the ultimate reel for anglers seeking superior performance and reliability on the water. Engineered with precision and packed with innovative features,...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From Snook to...