Surf Fishing

Based off the 3D scan of a real baitfish. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Prop 65:...

Based on the scan of a real mackerel, this lure is built very though with cross directional through wire construction to withstand brutal strikes. This exceptional twitch bait can be worked at any...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook...

Introducing the New Lexa: Redefining Precision and Performance in Fishing Gear Experience fishing like never before with the revolutionary New Lexa. Crafted with an array of cutting-edge features,...

Introducing the Daiwa Tatula Elite Spinning Reel – A Masterpiece of Precision and Performance! Featuring a ZAION Compact Body available in multiple sizes, this reel is engineered for lightweight...

Your success as an angler depends on the tactical decisions you make long before you get to the water. You need every advantage possible to compete with the serious anglers of today and that starts...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance...

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow...

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our...

Combine a realistic 3” or 4” shrimp profile with our buoyant 10X Tough ElaZtech® material and the added attraction of Pro-Cure® Super Gel scent, and you’ve got a crustacean imitation that redfish,...

Arguably the most versatile and effective Ned Rig bait in the Z-Man lineup, these 2.75” solid bodied, quad-tentacled stickbait/tube hybrids feature the key attributes that finesse enthusiasts have...

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom for seatrout and redfish,...