Species

The Rockaway Surf Reels are designed to complement our Rockaway Surf Rods. Features a long cast spool design and lightweight corrosion-resistant body, the Rockaway Spinning models are equipped with...

Following in the footsteps of a legend yet lighter than the original Jigging Rap®, the Rapala® Jigging Shadow Rap® delivers a slower, more deliberate darting action. Designed specifically for...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a...

Value-packed with power and performance, the Ambassadeur® S Line-Counter round reel gets the job done day after day. Featuring 2 stainless steel ball bearings for smooth operation, 11 pounds of...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an enlarged,...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty...

An original Les Davis design, the Herring Dodger has accounted for thousands upon thousands of quality fishing adventures. Featuring a hard side-to-side wobble, the Herring Dodger attracts fish...

Teaser head creates the perfect roll action for your live bait. Works especially well with anchovy rigging. Prop 65: WARNING - Cancer and Reproductive Harm - 

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. Prop 65: WARNING - Cancer and...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves...