Species

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a...

Value-packed with power and performance, the Ambassadeur® S Line-Counter round reel gets the job done day after day. Featuring 2 stainless steel ball bearings for smooth operation, 11 pounds of...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an enlarged,...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty...

An original Les Davis design, the Herring Dodger has accounted for thousands upon thousands of quality fishing adventures. Featuring a hard side-to-side wobble, the Herring Dodger attracts fish...

Teaser head creates the perfect roll action for your live bait. Works especially well with anchovy rigging. Prop 65: WARNING - Cancer and Reproductive Harm - 

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. Prop 65: WARNING - Cancer and...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves...

Designed to make changing weights easy, the VMC® Switch-It Slip Sinker features an easy-to-open snap connector that eliminates the need to cut and/or re-tie your rig. Prop 65: WARNING - Cancer and...

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving...