Species

Radically redefined, the all-new NRX+ INSHORE draws from more than forty years of G. Loomis technology, innovation, and design to meet the performance demands of today’s elite inshore angler. Our...

Hydrofloat is a Spectra based line with a thermal fused coating. While originally designed for float fishing for both salmon and steelhead, Hydrofloat can be used in many applications and works...

The new E-Plugs are the latest Hi-Tech lure by Pro-Troll. The scent and unique swimming action are deadly for salmon. Features: Easy bait or scent loading and cleaning with the trap door Has a...

Dedicated dry fly anglers know the deal. Your job? Flawless presentation. The trout’s job? Avoiding introduction. Picky and particular, feeding trout aren’t often available to receive offerings...

The Rockaway Surf Reels are designed to complement our Rockaway Surf Rods. Features a long cast spool design and lightweight corrosion-resistant body, the Rockaway Spinning models are equipped with...

Following in the footsteps of a legend yet lighter than the original Jigging Rap®, the Rapala® Jigging Shadow Rap® delivers a slower, more deliberate darting action. Designed specifically for...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a...

Value-packed with power and performance, the Ambassadeur® S Line-Counter round reel gets the job done day after day. Featuring 2 stainless steel ball bearings for smooth operation, 11 pounds of...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an enlarged,...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty...