Species

The patented Rattle-Snaker tool allows for the easy insertion of glass rattles or tungsten weights into the bodies of ElaZtech® superplastics, thanks to its ingenious stainless hollow needle and...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement...

Fish-Field Inline Sinkers are a one-piece construction and wire through design that promotes a No Fail fishing experience. Made with heavy-test wire die-cast into a swivel on both ends ensuring no...

The BKK LONESNIPER is an inline single hook developed for freshwater and saltwater inshore applications. Features include a needle point and SS (Super Slide) coating that provides cutting-edge...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Okuma has been making steady strides in the long cast surf fishing market. The all-new Flite Surf is nothing short of the brand’s commitment to set a new standard for long cast spinning surf...

The Free Swimmer features an Air Rotor that stands out for its balance, toughness, and sensitivity. Its arched profile and 15% weight reduction compared to standard rotors offers optimal winding...

Free Swimmer EX features an Automatic Bite N’ Run clutch at the base of the body, allowing anglers to instantly disengage the spool so line can peel off with little or no resistance while the bail...

We keep hearing that serious anglers of all sorts want larger Arrow Flash Dodgers. Some want it for Kokanee, some for Sockeye, and some for Salmon or Other Game Fish. If you are one of those...

Kokanee Dodger Arrow Flash Jr. is a smaller version of our popular dodge. Wherever smaller dodgers are favored, the Kokanee Dodger Arrow Flash Jr.is a super producer. They have more ‘kick’ than...

A continued tradition of Swedish craftsmanship and design, the Ambassadeur® Catfish Pro round baitcast reel features a six-pin centrifugal braking system and robust aluminum construction; the...