Species

The Pin’s Minnow sinking lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a durable ABS Resin lip to get down over the structure...

Yo-Zuri's 3DR-X Shad features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is a compact (2-3/8", 1/4oz) suspending shad bait that dives...

The Yo-Zuri 3DR-X Vibe is a sinking lipless crank bait that features internationally patented 3D internal prism scale finishes that sends off light in all directions.  There are also glow and UV...

A searching style crank bait that hunts along the bottom in 10-12ft. Yo-Zuri's 3DR-X Deep Diver features internationally patented 3D internal prism scale finishes that sends off light in all...

Yo-Zuri's 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a compact (3", 1/4oz) walking bait that even entry...

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its...

3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied single-jointed hard bait that blends...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point...

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this price...

The Free Swimmer features an Air Rotor that stands out for its balance, toughness, and sensitivity. Its arched profile and 15% weight reduction compared to standard rotors offers optimal winding...