Bass Lures

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Prop 65: WARNING - Cancer and Reproductive...

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal! A super-lifelike, salt-impregnated soft...

The BKK Draggin’ Ned is designed specifically for Ned Rig presentations. Features include BKK’s signature SS coating and a sharp needle point for enhanced penetration, and an O’Shaughnessy forged bend to maximize strength. We...

The BKK Draggin’ Ned is designed specifically for Ned Rig presentations. Features include BKK’s signature SS coating and a sharp needle point for enhanced penetration, and an O’Shaughnessy forged bend to maximize strength. We...

The BKK Silent Chaser 1X EWG is a versatile round-head offset jighead featuring a wire jig hook with an Extra Wide round bend, super sharp needle point and SS nano coating to enhance penetration when fishing with very light gear. Predominantly used in...

The Round-Head Jighead is our new version of a timeless classic jighead that finds application both in fresh and in saltwater environments. The Black Nickel coating enhances its ability to resist corrosion, at the same time protecting the needle point...

The BKK Glide ‘N Shake is engineered to combine both gliding and shaking presentations. The innovative bullet-head head design allows for an optimal gliding action during the descent towards the bottom, and a flat surface on the front edge of the...

Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood, brush, docks, grass, and laydowns. Armed with premium...