Bass Lures

The Round-Head Jighead is our new version of a timeless classic jighead that finds application both in fresh and in saltwater environments. The Black Nickel coating enhances its ability to resist...

The BKK Glide ‘N Shake is engineered to combine both gliding and shaking presentations. The innovative bullet-head head design allows for an optimal gliding action during the descent towards the...

Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood,...

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers,...

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook...

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options...

A perfect choice for all cutting chores. Heavy back, 4” stainless steel blade with serrated heel cuts through just about anything. Lock clip open sheath and lany

When fish become finicky, finesse techniques reign supreme, which is why Mustad has developed the Grip-Pin Ned Jig Head to tempt light-feeding fish. Made for the wildly popular technique of...