Bass Lures

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook...

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options...

A perfect choice for all cutting chores. Heavy back, 4” stainless steel blade with serrated heel cuts through just about anything. Lock clip open sheath and lany

When fish become finicky, finesse techniques reign supreme, which is why Mustad has developed the Grip-Pin Ned Jig Head to tempt light-feeding fish. Made for the wildly popular technique of...

This mushroom shaped head allows angler’s to fish light line techniques like the Ned Rig. Small stick baits can be rigged for a very effective presentation.  The wire keeper helps lock soft baits...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST...