Bass Lures

The Yo-Zuri 3DR-X Vibe is a sinking lipless crank bait that features internationally patented 3D internal prism scale finishes that sends off light in all directions.  There are also glow and UV patterns incorporated in the eight available color...

A searching style crank bait that hunts along the bottom in 10-12ft. Yo-Zuri's 3DR-X Deep Diver features internationally patented 3D internal prism scale finishes that sends off light in all directions and internal painted crayfish patterns. It is a...

Yo-Zuri's 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a compact (3", 1/4oz) walking bait that even entry level anglers can fish. It features a single knock...

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great action, most effective color patterns and...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a pause/jerk/pause technique. The “Flat...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its back-and-forth swimming action, in...

3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied single-jointed hard bait that blends the action of a wakebait and topwater prop bait. Built...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...

Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range of techniques. Built with an extended tail profile...

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your livewell. Built to provide a small and compact profile,...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The proprietary FLASH BOOST technology suspends reflective foil on...