Bass Lures

This mushroom shaped head allows angler’s to fish light line techniques like the Ned Rig. Small stick baits can be rigged for a very effective presentation.  The wire keeper helps lock soft baits...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts...

The Keitech 3.5-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process...

Keitech's newest addition to the Fat Swing Impact series is the 3.3" Fat. The 3.3" Fat Swing Impact adds a new dimension to the most successful swim bait line in history. The Fat 3.3” is an...

Fish-Field Clevis - Lure Building - @ Finish - Silver & Gold Small - 25pc / Bag, Blade Size: #2.0 - #5 Medium - 25pc / Bag, Blade Size: #3.5 - #6 Large - 20pc / Bag, Blade Size: #4.5 - #7 XL -...

The 3-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing...

The 5-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing...