Bass Lures

Fish-Field UV Jig Heads Add a powerful edge to your presentation with Fish-Field UV Jig Heads — designed to attract more strikes and keep them hooked. UV-Enhanced Finish: Fluorescent colors that glow under UV light for maximum visibility, even...

The Keitech 3.8-Inch Fat Swing Impact has taken the Paddle tail swimbait to the next level. The Keitech original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive...

Keitech gets "Froggy" with the New Noisy Flapper™. The "Noisy Flapper™" buzzing frog has tremendous kicking action even at slow retrieve speeds. Our Patented leg design is the Key to this game changer. The sharp ribbed edges catch...

Fish-Field Swimbaits feature a solid body construction with a big paddle tail that produces a wounded fish vibration throughout the water column. Cast and retrieve, jig it up and down, or even slow-troll to produce strikes. You will catch more Tuna,...