The silver etched yellowfin tuna glistens as bright as the sea on top of the matte black anodized aluminum frame. This reel is as smooth as it is sleek with its Carbonite Dual Force drag system and its helical-cut gears. It’s oversized...

No other line can match the strength of Maxima Chameleon. For decades, anglers across the globe have trusted Maxima Chameleon to deliver unparalleled abrasion resistance, knot strength, tensile strength and toughness when the fight’s on. Like...

Okuma has announced the launch of two new rod series designed specifically for the Northwestern salmon market. The X-Series Troll Rods are meticulously crafted using state-of-the-art technology and premium materials to ensure unparalleled performance...

All-around versatility, made for summer adventures. Hike, paddle, fish, boat, camp, and travel. Features: TRACTION // OmniTrax® Interchangeable Sole System for customized traction on the fly. FAST DRYING // Hydrophobic materials...

All-around versatility, made for summer adventures. Hike, paddle, fish, boat, camp, and travel. Features: TRACTION // OmniTrax® Interchangeable Sole System for customized traction on the fly. FAST DRYING // Hydrophobic materials...

Breathable vented side panels provide comfort for all warm weather pursuits. Features: TRACTION // OmniTrax® Interchangeable Sole System for customized traction on the fly. FAST DRYING // Hydrophobic materials = faster dry times...

WAREHOUSE PICKUP ONLY We do not ship frozen bait. Please do NOT order to be shipped. Orders made for shipping will be cancelled. Features: Product of Oregon Meets Oregon Guidelines 12 Herring per Tray

Add some “glow” to your lures and bait with Atlas Mike’s Extra Strength Glow Lunker Lotion! Same great sticky formula and concentrated scents with the added “Glow” feature. Useful on all your baits and lures but especially...

UV enhanced Atlas-Mike’s Brite & Tight Bait Brightener adds intense shine to your fresh baits and helps rejuvenate old or frozen baits.  Our Brite & Tight Bait Brightener works great on herring, sardines, anchovies, shad, minnows,...

Spawn Sacs tied from fresh bait is considered one of the best ways to fish for trout, salmon or steelhead. It used to be a job that required planning, preparation and your time. No more! Easy-to-use and productive, Atlas Spawn Sacs take all the work...

Atlas-Mike’s Lunker Spray is backed by 4 decades of fish catching expertise and the finest, most proven fish catching scents in the world. Lunker Spray is ideal for spraying on all lures, baits and tackle. It’s no secret that fish hold...

Atlas Mike’s Lunker Oil – Time tested and field-tested! Top choice among anglers and guides for over 35 years. Lunker Oil makes all lures and baits more effective. Special blend of scents, flavors and amino acids stimulate fish to strike...