Pautzke new Fire Balls look, smell, taste and fish like our world famous Balls O’ Fire salmon eggs. We even use our trade secret Balls O’ Fire formula to make them, but Fire Balls are not real eggs. Just don’t tell the...

Pautzke Crappie Fire Balls- Designed for long lining, single pole, bobber and cork, spider rigging and dock flipping. Crappie Fire Balls disperse a strong crappie and panfish attracting scent into the water triggering more bites with each cast. Our...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at...

Brute strength meets refined style. Upgraded performance and styling merge with proven strength and enginerring. The heritage continues with the new C3, designed to meet the demands of the most hardcore angler. 3 stainless steel ball bearings + 1...

The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering with that generations of anglers have come to expect. 4 stainless steel ball bearings + 1 roller...

Cleardrift Egg Clusters (Soft) Cleardrift recommends fishing these egg clusters above and even ober bobber stopper (used as a peg). Also, you can fish the egg clusters on the shank of the hook. Cleardrift's soft plastics are...

The offshore fishing environment is no place for the weak of heart, or weak line. With many species pushing the 1,000-pound mark, strength and durability are paramount. Tuna Blue incorporates the proven characteristics of extreme tensile power to land...

A low refractive material with non-flash components makes Maxima Fluorocarbon totally invisible to fish in the water. A new polymer structure enhances the sensitivity of the line and gives Maxima extraordinary castability. The special finish is...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Features:  Bank Fishing Rod Holder  Made with Heavy Duty Die-Cast Aluminum  Foldable  No Sharp Edges  Angle and direction is adjustable without having to remove the ground  Great for all bank fishing purposes

The PENN® Clash™ II is the ultimate inshore reel. Featuring our proprietary CNC Gear™ Technology and HT-100™ carbon fiber drag system, the Clash II can handle any inshore species you hook. The Hydrophobic Line Roller Bearing,...

Designed for Cutting Edge, Deep Drop Techniques for swordfish grouper, snapper, rock cod and other deep denizens. Two models to choose from, the Standard and the Winthrop. Utilizing the X-45 Bias Carbon Technology, the blanks are wound with a carbon...