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The Mustad ADX Advantage Salmon Hook is designed for precision and durability when targeting salmon and steelhead. Featuring AlphaPoint 4.8 Technology, the hook’s slimmer, sharper point ensures...

Hit the waters with the newest additions to the Celilo Specialty Series with Trout and Kokanee Salmon models. Features include a sensitive graphite composite blank for ultimate casting, titanium...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to...

Hit your favorite local Crappie spot with the new Celilo "b" series crappie rods designed specifically for crappie fishing.  With 6 total models with actions and lengths designed for what you love...

Introducing the Okuma TEC Custom Series Crappie Rods, meticulously engineered to elevate your crappie fishing experience. Crafted with light and responsive 24-ton carbon rod blanks, these rods offer...

The Celilo family of rods has become a staple in the Pacific Northwest for salmon and steelhead fisherman.  This year, Okuma has reintroduced this popular series of rods with an updated look and...

The Celilo family of rods has become a staple in the Pacific Northwest for salmon and steelhead fisherman.  This year, Okuma has reintroduced this popular series of rods with an updated look and...

Introducing the Okuma Cat Slayer Custom Catfish Rods – the ultimate choice for anglers pursuing trophy-sized catfish. Crafted with precision engineering and packed with innovative features, these...

Introducing the Okuma X-Series Spinning Reels – the pinnacle of performance and innovation for anglers of all levels. Crafted with precision engineering and cutting-edge technology, these reels are...

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Crafted with precision engineering and packed with innovative...

Introducing the Okuma Ceymar Baitfeeder "A" – the ultimate reel for anglers seeking superior performance and reliability on the water. Engineered with precision and packed with innovative features,...