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The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable sizes. It also comes with an AIRDRIVE ROTOR & AIRDRIVE...

Aero-Floats are meticulously crafted from high-density soft foam, hand-painted, and precision-crafted on a lathe to ensure ultra-sensitivity, perfect tracking, and high visibility. Each float comes...

Perfect for finesse presentations and rigging thin profile soft jerkbaits and stick baits, the BKK Armor Point Permalock Weighted Hook features an innovative design that gives baits a natural and...

The LIVETARGET ICT Unrigged Sunfish Swimbait is a highly realistic bait designed

The LIVETARGET ICT Unrigged Shad Swimbait is the ultimate choice for targeting big fish feeding on shad. Featuring cutting-edge multi-color laminate technology, this swimbait delivers an incredibly...

Designed for Texas-rigging shads, flukes, and creature-style soft baits, the BKK Armor Point Offset Worm WG Hooks leverage an enhanced z-bend at the eyelet for quick rigging, increased holding power,...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for...

Built for Texas-rigging large creature-style baits, the BKK Armor Point Offset Worm WG HD Hooks accommodate virtually any soft plastic with a wide gap bend that offers plenty of room for a positive...

The BKK MUTSU CIRCLE HEAVY-SS is a stronger version of the MUTSU CIRCLE MEDIUM developed for heavier offshore applications with both live baits and chunk baits. It features a super sharp offset point...

The BKK Offset Heavy Circle Glow is developed specifically for low light conditions, namely for night fishing or deep dark waters. The BKK M-series glow paint on the hook adds attractiveness and...

BKK Octopus Beak is one of the most popular bait fishing hooks for both freshwater and saltwater fishing, featuring an offset hook point (reversed) that provides an enhanced hook-up rate. Its wide...