Sales

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

The PENN® Ally II Boat Rod has the power and durability you need for offshore saltwater fishing. PENN uses a combination of Seaguide® Stainless Steel guides with zirconium inserts and PacBay® machined aluminum roller guides in key high-stress...

The continual elevation of slow-pitch anglers demands a flagship Shimano jigging rod capable of conquering deep-water applications with perfection. Enter Ocea Jigger Infinity Motive, the culmination of Shimano's flagship rod technologies that elevate...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Hit the waters with the newest additions to the Celilo Specialty Series with Trout and Kokanee Salmon models. Features include a sensitive graphite composite blank for ultimate casting, titanium oxide guide inserts, and a durable stainless steel hooded...

The Mustad ADX Advantage Salmon Hook is designed for precision and durability when targeting salmon and steelhead. Featuring AlphaPoint 4.8 Technology, the hook’s slimmer, sharper point ensures better penetration with unmatched Opti-Angle...

Hit the waters with the newest additions to the Celilo Specialty Series with Trout and Kokanee Salmon models. Features include a sensitive graphite composite blank for ultimate casting, titanium oxide guide inserts, and a durable stainless steel hooded...

Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water, making it ideal for jigging in deeper water or fishing in fast drift situations. The SHIMMERFALL's design...

Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a dynamic and easy-to-use topwater lure featuring Shimano’s BOOST CONCEPT lure technologies for heightened performance when chasing...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

Hit your favorite local Crappie spot with the new Celilo "b" series crappie rods designed specifically for crappie fishing.  With 6 total models with actions and lengths designed for what you love. These faction action rods will help you put more...