Walleye Fishing

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at...

Brute strength meets refined style. Upgraded performance and styling merge with proven strength and enginerring. The heritage continues with the new C3, designed to meet the demands of the most hardcore angler. 3 stainless steel ball bearings + 1...

The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering with that generations of anglers have come to expect. 4 stainless steel ball bearings + 1 roller...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

The PENN® Clash™ II is the ultimate inshore reel. Featuring our proprietary CNC Gear™ Technology and HT-100™ carbon fiber drag system, the Clash II can handle any inshore species you hook. The Hydrophobic Line Roller Bearing,...

The Supreme XT Delivers years of quality performance. Its super-lightweight magnesium frame and carbon rotor, machined aluminum gear, braid-ready aluminum spool, and sealed carbon drag are perfect for all freshwater fishing situations. Features 11...

Brand new VIP Outdoors Mini Line Locks! Available in a 3 pack including snaps or a 10 pack without the snaps. The line twist stops here!

The Ballistic you have come to know and love has been redesigned and upgraded. Still featuring the LT Concept for the ultimate in Light and Tough performance- now complete with our Monocoque Body (MQ) for even more power and a more compact frame...

Shimano didn't just design the new Nexave series of spinning reels to look good in hand, engineers built Nexave reels with form and function — and with the same Shimano quality standards — to benefit anglers of all ages during their next...

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger...

Shimano Calcutta Conquest 300 - 400 Reels A longtime benchmark round reel for cranking and known for their durability, Shimano's Calcutta reels continue to be a favorite with anglers looking to fish the best. A new flagship round reel series is now...

A smartly priced reel that can match the performance of many more expensive models. The Carbon Light Material Housing was designed with the LT concept of light but tough, in mind. The carbon-based material is light yet very strong making the reel...