Flash Sale

When we say that our Balls O’ Fire are our heritage, we’re not kidding. Our eggs are the product of hand-crafted attention to detail and insistence on the highest quality in the world. Just like ‘Dad Pautzke’ demanded. Balls...

Pautzke new Fire Balls look, smell, taste and fish like our world famous Balls O’ Fire salmon eggs. We even use our trade secret Balls O’ Fire formula to make them, but Fire Balls are not real eggs. Just don’t tell the...

Pautzke Crappie Fire Balls- Designed for long lining, single pole, bobber and cork, spider rigging and dock flipping. Crappie Fire Balls disperse a strong crappie and panfish attracting scent into the water triggering more bites with each cast. Our...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at...

Brute strength meets refined style. Upgraded performance and styling merge with proven strength and enginerring. The heritage continues with the new C3, designed to meet the demands of the most hardcore angler. 3 stainless steel ball bearings + 1...

The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering with that generations of anglers have come to expect. 4 stainless steel ball bearings + 1 roller...

The offshore fishing environment is no place for the weak of heart, or weak line. With many species pushing the 1,000-pound mark, strength and durability are paramount. Tuna Blue incorporates the proven characteristics of extreme tensile power to land...

A low refractive material with non-flash components makes Maxima Fluorocarbon totally invisible to fish in the water. A new polymer structure enhances the sensitivity of the line and gives Maxima extraordinary castability. The special finish is...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Owner's most popular saltwater hooks, in selected sizes, are now available in ringed models. Super strong, welded rings in the eye of each hook reduces stress on the hook, making overall unit stronger. Ringed hooks also allow live bait to swim more...

Super heavy duty split rings, ideal for connecting hooks to all sizes of lures. Made from the highest quality stainless steel, they are quick to "spring-back" after opening. Available in black chrome and stainless colors. SIZE - RATING QUANTITY PER...

Owner's ever popular Offshore hooks now comes with rings on the eye to provide the fisherman with the ultimate tool for live bait presentation. Known for its totally unique "mean" blade-like, curved, sticky-sharp, offset point, the Offshores will be...