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The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often...

This new style pencil lure has an action unlike any other lure in its class. Instead of the tail pointing down, it sits flat on top of the water, which makes it incredibly easy to "walk-the-dog"...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Surface Minnow is an exceptional...

Crafted with a diecast aluminum frame, the all-new X-Series Baitcast Reel ensures maximum rigidity and performance on the water. Its C-40X carbon injected side plates not only reduce weight but also...

The Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and...

After over a year and a half of testing and development, we finally landed on what we think is one of the best, affordable kill bags on the market. This bag is made from quality construction and...

Features: Precision Jaws Split Ring Tool Crimper Tungsten Carbide Light Wire & Braid Cutter Spring Assisted Safety Lock Non Slip Grip Full Tang Construction

Features: Precision Jaws Crimper Tungsten Carbide Light Wire & Braid Cutter Spring Assisted Safety Lock Non Slip Grip Full Tang Construction

Features: Split Ring Tool Knot Tying Tool Serrated Line Cutter Bottle Opener Wire Cutter Crimper Hook Sharpener Lure Tuning Tool Spring Assisted Safety Lock Non Slip Grip Full Tang Construction  

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice...