Flash Sale

Introducing the all-new Mustad Alpha-Point Inline Infiltrator Swim Hooks, a revolutionary approach to a classic hook design featuring Mustad's groundbreaking Alpha-Point Technology!The Alpha-Point 4.8 Technology represents the forefront of hook...

Welcome the latest top pick in flipping hooks by Mustad featuring new hook point and coating technologies. The all-new Alpha-Grip baitholder pin holds soft plastics in place in the most secure way possible. The special angle and red epoxy in the eye...

SIZE BREAK STRENGTH QTY per Pack 3.3mm 600lb / 272kg 15 3.0mm 500lb / 226kg 15 2.5mm 400lb / 181kg 20 2.3mm 300lb / 136kg 20 2.0mm 250lb / 113kg 25 1.8mm 200lb / 90kg 25 1.6mm 150lb / 68kg 40 1.4mm 130lb / 59kg 40 1.2mm 100lb /...

The Mustad Stainless Steel 8 Shape Ring is a dependable lynchpin between leader and hook. No rough edges to damage or cut the line make it perfect for making assist hook rigs for jigging. The figure 8 shape ring separates hook and leader from each...

The Madscad 190 Autotune (AT) will change the way you troll forever. Capable of trolling speeds between 3-18+ knots, with a shallow diving depth of 1-3 ft and an incredible side to side action, the Madscad 190 AT is unlike any other trolling...

The NOMAD DESIGN SPLASH BAG - the ultimate washable lure bag! Designed to keep accessories, poppers, stickbaits, or trolling lures rigged and ready for that hot bite. Storage for everything ready for action in a single waterproof wash down bag. Prop 65:...

The DTX MINNOW 180 HEAVY DUTY is a revolution in trolling minnows, with an 18+ knots troll speed and capable of diving 10-12ft it in a class of its own. Featuring the Patented Autotune System, Metal Matrix Plate System, Diamond Armour...

These new boards are made from ABS (recycled) plastic for durability, they include a working Tattle Flag System (No Extra Charge) along with our latest additions of an Enclosed Back, Adjustable Weight System and 2 New Quick Grip Snap Releases. Like all...

Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully machined, and ultra-reliable reel at a great price. By increasing the arbor to a larger diameter and making the spool...

Do your job. Designed as a bullet proof workhorse for your stable of reels, with everything you need and nothing you don’t—turn off your smart phone, check your knots and get to work.  Designing Centerfire, we drew from the...

A reel hot rod. A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter significantly larger than our highest performing reels. The narrow spool prevents line barreling, while the...

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. With the second-generation Liquid S we take these advantages to a higher level. Liquid S has larger...