Flash Sale

Delivering heart-stopping blow-ups that will put bigger bass in your livewell, the Yo-Zuri 3DB Series Pencil Popper 135mm generates incredible action and a knocking sound that beckons bass to the surface. Featuring a long body with a bulbous tail end,...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Pencil is an exceptional choice for fishing grass flats, oyster bars or back bays...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater lure. The unique...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater lure. The unique...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater lure. The unique...

The Brad's Wee Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Wee Wigglers feature a wide range of quality...

The Brad's Lil Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Lil Wigglers feature a wide range of quality...

This new style pencil lure has an action unlike any other lure in its class. Instead of the tail pointing down, it sits flat on top of the water, which makes it incredibly easy to "walk-the-dog". This allows anglers to use different retrieves and...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Surface Minnow is an exceptional choice for fishing grass flats, oyster bars and other...

Crafted with a diecast aluminum frame, the all-new X-Series Baitcast Reel ensures maximum rigidity and performance on the water. Its C-40X carbon injected side plates not only reduce weight but also enhance the reel's overall strength, resulting in a...

After over a year and a half of testing and development, we finally landed on what we think is one of the best, affordable kill bags on the market. This bag is made from quality construction and built to last. Our kill bags, feature quality...

Addicted Fishing back with another hit: A 40L Backpack kitted out for the best on-the-move fishing. This masterpiece built with 500 Denier includes a main internal pocket plus another small internal storage area. Take advantage of the phone holder on the...