Flash Sale

Introducing the Daiwa Lexa HD 500, a reel that combines power, precision, and durability for the ultimate angling experience. Crafted with an aluminum frame and side cover, this reel is built to withstand the toughest conditions while remaining...

Winner of the ICAST 2022 Best of Category award for Terminal Tackle, these ultra-strong, big fish jigheads are built on heavy duty Tri-Forge™ Power Hooks and feature oversized 3D eyes—because Predators Strike the Eye! Built for big, tough...

Designed to pair perfectly with the Micro Shad HeadZ, the Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the...

The ultimate inshore spinnerbait thanks to its 17-7 stainless LiveWire™ frame, custom gold Colorado blade, Swimbait Eye™ jighead, and quick-clip attachment. An intelligently designed spinnerbait with inshore redfish applications in mind, the...

The Daiwa Blackline Surf Rods are the zenith of surf rod innovation, tailored for the avid surf caster seeking unmatched performance. These rods feature ALL SIC rings and FUJI K frames, designed to enhance line flow and reduce tangles, thus improving...

From mountain trout in Appalachian streams to surf perch on the California coast, this 2” mini-crustacean fits the bill whenever small craws or crabs are on the menu! This 2” miniature crustacean imitation is perfectly suited for any...

A 3” paddletail swimbait that mimics deep-bodied baitfish like pogies, pilchards, and pinfish to a T, the PogyZ™ is scented with Pro-Cure® Super Gel to call in gamefish from a distance and won’t easily rip or tear thanks to its 10X...

A scaled up, 7.25” version of the popular FattyZ™, this magnum size worm sports is the go-to bait for a number of Z-Man’s tournament pros whenever a big bite is needed and money is on the line! A staple bait for Z-Man pros Stephen...

A drop-shotter’s dream, these 3.5” and 4” ribbed, spade-tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a slightly tail-up posture at rest and that they don’t rip or...

Super-versatile 4” creature bait profile is ideal for a variety of applications from Texas-rigging to dragging along the bottom on a wobble head and far outlasts other comparable softbaits, thanks to its 10X Tough ElaZtech® construction. The 4"...

Compact 3” profile, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ultimate Ned Rig bait or finesse jig trailer. Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the...

Combine an 8” ElaZtech® body with our exclusive curved paddle tail design, and you get a supersized swimbait with a seductive wiggle that big water brawlers like tarpon, cobia, musky, bluefish, bull redfish, and barracuda can’t turn...