Shimano

Butterfly "Flat-Side" Jigs have been innovatively designed to perform the best action in the most common situation of angle-vertical jigging from a drifting boat. The rear/center weight balance...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the...

Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency and reliability with strength, durability, and smoothness to enhance...

Shimano's state-of-the-art HAGANE Gear technology lies at the heart of the redesigned Sedona FJ spinning reel. Incorporating HAGANE cold-forging technology into the Sedona FJ gives it a step up...

Feature-packed for added durability and performance to pursue target species in the surf, the all-new Shimano SpeedMaster Surf XTD 14000 debuts many technologies passed down from premium surf reels...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting...

Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range...

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The...

Explicitly designed for West Coast anglers, the Teramar West Coast (WC) series of rods provides increased casting distance of heavy jigs and extra lifting power to conquer even the strongest of...

Explicitly designed for West Coast anglers, the Teramar West Coast (WC) series of rods provides increased casting distance of heavy jigs and extra lifting power to conquer even the strongest of...