Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully machined, and ultra-reliable reel at a great price. By increasing the arbor to a larger diameter and making the spool...

Do your job. Designed as a bullet proof workhorse for your stable of reels, with everything you need and nothing you don’t—turn off your smart phone, check your knots and get to work.  Designing Centerfire, we drew from the...

A reel hot rod. A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter significantly larger than our highest performing reels. The narrow spool prevents line barreling, while the...

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. With the second-generation Liquid S we take these advantages to a higher level. Liquid S has larger...

They are designed to withstand the toughest of conditions and are built to last. They are perfect for commercial fishing use, general boating use, and can even be used for an outrigger stabilizer. Due to the mold process, our buoys...

PowerPro Super Slick 8 V2 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that feels smooth as silk. Cast like a Bullet - Reduced line friction on the spool and through the rod guides allows...

Maxcuatro is 25% thinner than standard PowerPro lines with equivalent strength; it's like buying a line one size smaller. With a 4 end construction made with the newest Honeywell Spectra HT fiber, Maxcuatro optimizes casting distance while increasing...

It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredibly round, smooth and sensitive line. Paragraph: Try PowerPro on your next fishing trip, and see for yourself why it's every...

Specs: 1 cm insulation, 500D PVC Tarpaulin material Drain plug on bottom Heavy duty nylon 2 strap handle Measures 38 long by 15 high

The SX Raptor Plus is a powerful little reel made to catch big fish without going up in size especially since Avet lowered the low gear ratio from 3.8:1 to 2.8:1 matching the JX and LX gear ratio. Ideal for lighter live bait, topwater lures,...

The MXL Raptor Plus is a great all around bait and jig reel, unlike the old Raptors these drop the low gear ratio down to 2.8:1 giving you a lot more cranking power which will help out a lot when targeting tuna. The wider size accommodates more line...

The Shimano BT Spin tailspin and its lightweight and unique rear blade design just call you to fish it in so many different ways and situations, you simply can't ignore it once in the tackle box. You can fish the Shimano tailspin lure vertically or...