In the Mid-1990’s grub fishing exploded on to the bass fishing scene. It was an effective way to target Bass in the middle layer of the water column, a space now ruled by Swimbaits. The Flapper grub fills the need of the angler who enjoys...

Fish-Field Stainless Steel Fishing Bells are made with #304 grade stainless steel which is built for durability under all fishing conditions. Great for bank fishing and plunking for salmon, steelhead, catfish, saltwater surf species and more. Prop 65:...

The Brad’s Wiggler series crank baits are a superb action diving/floating crank bait utilizing two piece molded construction for superior strength and durability to meet the demands from the most avid fisherman. Can be fished by trolling, plunking...

These Limited Edition Fish-Field Chrome Albacore Tuna Decals are made with durable metallic finish materials. They are waterproof and last for years before the colors fade. Put them on your boat, tackle box, cars or anywhere you would like to show your...

Fish-Field Drift Master Clear Series Fishing Floats are made with clear PET plastic for invisibility under the surface. The two toned hi-vis colors on top improve your visibility in low light conditions or from a distance. A super light body provides...

Rebuilt for tournament anglers and bass enthusiasts alike, the redesigned Intenza A lineup of rods includes nine casting and four spinning models with actions encompassing versatility, power, glass and finesse. The new Intenza A rods leverage Shimano's...

The Avet HXW 5/2 Raptor Plus 2-Speed Conventional Reels are extremely versatile and will allow you to fish heavier line without the use of spectra and wide enough for heavy top shot with enough room for wind-on leader without losing line capacity. An...

Feature-packed with extreme versatility and durability for the toughest of surf anglers, Shimano engineered the new Ultegra XSE surf reel for peak performance no matter the condition or situation. Whether throwing giant swimbaits from the rocks along the...

The use of CI4+ delivers a substantial weight saving on the compact Ultegra reel body, making rod speed easier to generate when distance casting. To further increase casting performance, the Ultegra CI4+ uses Super Slow Oscillation line lay and Shimano's...

Nobody Likes a Bully. Anyone who says this hasn’t experienced the new Liquid Max, a bully and a beast of a reel. Liquid Max features our Cobalt Drag System: a fully U.S.-made, stop-anything drag system with proprietary Teflon alloy drag cone,...

Change agent. A heavy-duty version of the Remix, this HD reel has a full-cage design to capture line without failure. This makes a great option for an entry-level switch, Spey, boat or all-around, ready-for-anything reel. A sexy fusion between the...

The benchmark for small 2-speed lever drag performance, the all-new Talica 12IIA and 16IIA raise the bar as Shimano's flagship reel again with ultra-smooth reeling and powerful drag performance to conquer long battles with trophy game fish. The addition...