New

Born to pursue Ultimate Lightness and exceed the expectations of even the most technical bass anglers, the fully redesigned Poison Adrena B series of casting and spinning rods combine a blend of premium Shimano rod technologies with application-specific...

The 2nd generation PENN® Battalion™ II series, by demand, now offers an Ulua rod that is specifically designed to combat fishing from the rocks and surf. This 13-foot workhorse is built with heavy duty components. Composite blanks, Caxin...

The PENN® Ally II Boat Rod has the power and durability you need for offshore saltwater fishing. PENN uses a combination of Seaguide® Stainless Steel guides with zirconium inserts and PacBay® machined aluminum roller guides in key high-stress...

From fishing bait, light trolling, jigging, and more the Penn Ally II Boat Conventional Rods are a versatile option for anglers to outfit in their arsenal. At the core of this rod is its graphite composite rod blank, with the backbone to deal with large...

Trilene Big Game formula in leader material. Ranges from 30 lb. all the way up to 400 lb. for monster offshore fish. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: EXTREME FIGHTING POWER IN A RELIABLE MONO LEADER...

The Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker is a new larger 5 inch, 1 ounce "one-knock" topwater walker. This new style pencil lure has an action unlike any other lure in its class. Instead of the tail pointing down, it sits flat on top of the...

Yo-Zuri 3DB Poppers work best when fished with a horizontal resting position on the surface because they are designed with perfect shape and balance. These lures can be used with a pop and stop or walk the dog technique, both work well. Yo-Zuri 3DB...

The Celilo family of rods has become a staple in the Pacific Northwest for salmon and steelhead fisherman.  This year, Okuma has reintroduced this popular series of rods with an updated look and great components.  The Celilo "B" rods are...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: Fortified...

The PENN® Squall Low Profile baitcast reels offer all the durability you would expect from PENN®. The full metal body, 5+1 stainless steel bearing system, and machined brass gears give the Squall durability at it's core. Available in 200, 300 and...

The PENN® Spinfisher® VII features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the gearbox or drag system. Our HT-100™ drag washers...

The PENN®® Spinfisher® VII Live Liner features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the gearbox or drag system. Our...