New

Designed to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve...

Keep your fingers from toothy fish with Mustad's Pistol Grip Hook Remover. The non-slip grip and ergonomic design make removing hooks safe and controlled. 11.5" Design Aluminum Tube Stainless Steel...

When targeting kingfish, every second matters. This rig is built for speed, precision, and punishment. Developed in collaboration with BlacktipH, it’s engineered to handle blistering runs and...

The new Wingman Slow Fall Jig offers multiple presentation possibilities depending on where blades or assist rigs are attached using the revolutionary Mustad Fastach™ Clip. The Wingman can create a...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies...

Slow fall jigging techniques are central to Mustad’s salty DNA. The Ruthless Slow Flash Jigging Assist Rig entices strikes thanks to the red tinsel flash and solid epoxy wrapping. For ultimate...

Emitting loud splashing acoustics and a consistent pop with every twitch of the rod, the LIVETARGET Hollow Body Series Popping Frog utilizes a magnified cupped face to create a unique popping action...

Built for anglers targeting apex predators, the BlacktipH Shark Rig delivers uncompromising strength and reliability under extreme pressure. Designed for both beach and boat fishing, it’s engineered...

Built for serious bottom fishing in 30 to 300 feet, the BlacktipH Bottom Rig is designed to stay locked in from drop to hookup. Whether you’re targeting snapper, grouper, triggerfish, or other...

Simple. Strong. Deadly effective. The BlacktipH Long Wire Live Bait Rig is designed for larger live baits and situations where fish strike further back. Its extended 42” wire length offers added...

Whether you’re trolling weed lines or sight-casting to a school, the Dolphinfish Rig gives you the edge you need to land more fish. Developed in collaboration with BlacktipH, this rig is built for...