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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

The PENN® Ally II Boat Rod has the power and durability you need for offshore saltwater fishing. PENN uses a combination of Seaguide® Stainless Steel guides with zirconium inserts and PacBay® machined aluminum roller guides in key high-stress...

The continual elevation of slow-pitch anglers demands a flagship Shimano jigging rod capable of conquering deep-water applications with perfection. Enter Ocea Jigger Infinity Motive, the culmination of Shimano's flagship rod technologies that elevate...

The PENN® Spinfisher® VII Spinning features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the gearbox or drag system. Our HT-100™ drag...

The PENN Fathom™ low profile baitcast reels offer all the features you need to tackle the toughest saltwater fish. The Full Metal Body and Right Side plate, matched with a brass main gear and bearing supported pinion offer a drivetrain with...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

For many inshore & light tackle anglers across the  USA, the Certate has been the gold-standard of compact but strong spinning reel design. Now in 2024, Certate SW continues that tradition, evolving Certate into a realm of its own.  Certate...

The TANACOM 500 and 750 are unique in their sizing. They are much smaller than typical electric reels. The Compact Designs open up new avenues in how electric reels are utilized. Because of the  reduced size and weight, the reels can be fished in...

The Mustad ADX Advantage Salmon Hook is designed for precision and durability when targeting salmon and steelhead. Featuring AlphaPoint 4.8 Technology, the hook’s slimmer, sharper point ensures better penetration with unmatched Opti-Angle...