New

ChatterBait® inventor Ron Davis is back with this bladed jighead featuring a willow leaf shaped blade that creates rapid-fire vibration, making it ideal for burning on the top for schooling fish, yo-yo’ing at depth for bottom dwellers, and just...

Designed for Neko rigging—but ideally suited for shaky head, Texas rig, or Carolina rig applications—this 10X Touch ElaZtech® stickworm is a go-to of our ProZ when conditions call for a little bit of finesse! 6pcs Per Pack This extremely...

An elongated 6” profile, segmented body, and horizontal forked tail accurately mimics elongated preyfish in salt- or freshwater environs and has proven deadly on everything from snook and tarpon to largemouth and stripers! 5pcs Per Pack Designed...

A simple alternative to nail weights for adding nose weight to popular ElaZtech® baits like the Bang StickZ™, Hula StickZ™, or SMH WormZ™ for the increasingly popular and deadly effective neko rig! At last, an easy-to-rig nail...

Crappie, panfish, trout, perch, and pond bass beware—these micro 1/16 and 1/8 ounce ChatterBait® heads with matching holographic minnow bodies absolutely slay on ultra-light tackle! Combining a hand-painted, holographic soft plastic minnow body...

Made for finesse swimbait and vertical ‘moping’ applications, the low center of gravity design and channeled StabilTrack™ belly create perfect balance, while oversized realistic 3D ‘fish eyes’ and detailed paint schemes add...

Take our best-selling Finesse ShroomZ™ jighead and add an adjustable, V-shaped, multi-strand weedguard, and you’ve got Ned Rig jighead that excels for light line applications around brush, wood, rock, and other hard cover! A weedless version...

Super versatile 3.75” size, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ideal flipping bait, jig trailer, ChatterBait® trailer, or swimming grub. 4pcs Per Pack Super versatile 3.75” size,...

A perfect way to spruce up your Ned Rig presentation, the addition of a fine-cut silicone skirt and V-shaped wire weedguard to the venerable ShroomZ™ jighead offers a more prominent profile that comes alive when dragged along the bottom tipped with...

Developed in conjunction with Ned Rig system co-creator and finesse fishing guru Drew Reese, this finesse size swim jig boasts superior stability, snaglessness, and fish catching prowess in tough conditions thanks to its compact size, StabilTrack™...

Designed to pair seamlessly with the Giant TRD™ stickworm to create a magnum-sized Ned Rig, a beefy 6/0 hook ensures solid hookups with the lunkers that this combo will certainly entice! An oversized version of our popular ShroomZ™ jigheads,...

The most durable pre-rigged swimbaits on the market equipped with equally powerful heavy-duty Mustad® hooks, these highly detailed 4”, 5”, and 6” paddle tails are ready to tie on and do battle with the toughest fresh- and saltwater...