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Experience the Daiwa Steez SV, a revolution in baitcasting reels. Its new compact body design combines comfort and durability, ensuring that you can fish all day without fatigue. The HYPERDRIVE DESIGN maximizes power and efficiency, facilitating longer...

The second generation PENN® Fathom® II star drag reel is built with a rigid metal frame and sideplates, now with added features to make it more angler friendly than ever. Featuring our fast gear access sideplate, any angler can service their...

Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for kokanee, trout, steelhead, salmon and...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance of lightweight construction and unparalleled...

The 3-pack is an extreme value; it includes one reel and two spare spools in a nylon carrying case all for around the price of one reel and one spool. This product offers beneficial interchangeability at ease for the multi-faceted angler. ** Liquid S...

Stay Liquid. It can feel like you're fighting the current or drowning in choices when picking your rod and reel combo; go with the flow instead. Take your pick between a 5 or 8 weight Liquid rod, paired with our ultra-reliable Liquid S reel in...

The Procyon MQ LT features a one-piece monocoque Zaion V body that allows less body and frame flex providing better support on the gears and bearings and allows increased torque and power while providing longer life to the gears. Anglers will find...

Mentor, expert or master of a certain knowledge. In your pursuit of fly fishing enlightenment, look to the Guru for guidance on the journey. This medium-fast action rod will surprise pros and novice anglers alike. With a forgiving feel, Guru...

Perfect for swimming or dragging ElaZtech® baits of all kinds through grass and brush, these free-swinging bullet-shaped jigheads are equipped with 3/0 to 5/0 Mustad® EWG hooks with molded keepers for easy weedless rigging and a unique quick clip...

Don't let the size fool you—the 1/8 ounce ChatterBait® Micro delivers the same erratic action and consistent vibration as its big brothers, but in a smaller package. The perfect choice for light tackle, this scaled down bladed jig features a...

Designed to mate seamlessly with the 4” Big TRD™, these mushroom-shaped jigheads are equipped with a sticky sharp 3/0 medium wire needlepoint hook to create the perfect upsized Ned Rig when a slightly larger presentation is on the menu...

Combine this 3/0 medium wire mushroom-shaped jighead with the Big TRD™—or another similarly sized ElaZtech® softbait—to create the perfect upsized Ned Rig that comes through cover cleanly, thanks to its adjustable, V-shaped...