New

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 7-1/2 inches and 4-1/2 oz and with its deep body, this lure has the profile needed to attract big gamefish...

St. Croix Triumph Salmon & Steelhead Rods gives river anglers a durable, sensitive two-piece spinning rod for drifting spawn, float fishing, casting spinners, and working plugs for salmon and...

New to the Tatula MQ LT line up, two unique reels join the family to offer anglers precision reels for specific tactics. The FC LT2500-H, Finesse Custom model features a 1000 size Zaion V MQ body...

Honoring 60 years of Daiwa’s legendary presence and our top-quality fishing equipment, Daiwa celebrates this extraordinary anniversary with the new Limited Edition 60th Anniversary Tatula MQ LT...

Millennial Bait 3.0 Spinner Blade – 2 PackAdd flash and vibration to your setup with the Millennial Bait 3.0 Spinner Blades. Perfect for customizing your favorite lures or rigs, these blades deliver...

Product Details Target pressured fish with the Storm Surge Minnow Soft Bait, a lifelike baitfish imitation with a tight, subtle swim that works in both clear and stained water. The dorsal fin...

Coyote Spoon It only took a short period of time fo

Placing excellence within reach of any angler, SEVIIN expands its workmanlike GF Series with five all-new efficient and ultra-durable GF spinning reel models – each meticulously engineered for smooth...

The GF Series reel gives you the perfect balance of castability, smoothness, and comfort. Each model is packed with features engineered to optimize performance without sacrificing durability. Every...

St. Croix RAYFIN Series Technology Suite SCIV+ CarbonRAYFIN rods are built on technique-optimized SCIV+ blanks, which are a hybrid of SCIV and SCVI carbon materials. SCIV is a high-modulus...

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Product Details Drift beads, float jigs, and hardware for Great Lakes steelhead, Pacific salmon, and big-water trout with the St. Croix Legend Elite Salmon & Steelhead Spinning Rod, a two-piece SCV...