Lures

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its...

3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied single-jointed hard bait that blends...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the...

Fish-Field Saltwater Shrimp Flies are made with UV and Glow materials. Hand-tied on ultra sharp barbed hooks. These shrimp flies are easy to rig for bottom fishing. Great for seabass, lingcod and...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting...

Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range of...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The...

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra...