Lures

Mimics a vulnerable Shrimp exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slowly to generate a thumping pulse. The body is made...

The LIVETARGET Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog,...

One of the most common forages in Northern and Canadian waters, the Yellow Perch Swimbait is going to be a hit with Bass and Walleye anglers. With a tight wiggle and medium-slow sink speed, it is...

Sunfish represent one of the most prolific forage species found in nearly all waterways throughout the USA and Canada; from lakes and rivers to ponds and reservoirs. Fish this lure anywhere...

The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder,...

Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to...

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring...

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow...

Designed for use with Elaztech super-plastics and traditional soft baits, the Z-Man Rattle Snaker Replacement Rattles are perfect for enhancing your presentation with loud high-pitched rattling...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...