Lures

Yo-Zuri's 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a compact (3", 1/4oz) walking bait that even entry level anglers can fish. It features a single knock...

Yo-Zuri is proud to announce the next generation of our Rattl’n Vibe Series! Yo-Zuri is now offering a Rattl’n Vibe with a new single knock rattle, the One Knock Rattl’n Vibe. The same great action, most effective color patterns and...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a pause/jerk/pause technique. The “Flat...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its back-and-forth swimming action, in...

3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied single-jointed hard bait that blends the action of a wakebait and topwater prop bait. Built...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change...

A specially tuned version of the legendary Kaera, the Jackall Kaera S2 Beat Frog features a bladed attachment that amplifies action and acoustic appeal. Creating a defined scratching noise and a bit of flash with every twitch, the Jackall...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...

The Pompadour is an ultra-noisy topwater lure that will give you a thrilling experience when fishing topwater. Cast out and crawl the lure towards you. With a slow or fast retrieve, it will draw out big bass to bite. Be ready to experience powerful and...

The Pompadour Jr. is an ultra-noisy topwater lure that will give you a thrilling experience when fishing topwater. Cast out and crawl the lure towards you. With a slow or fast retrieve, it will draw out big bass to bite. Be ready to experience powerful...

The Jackall MC 60 MR is a compact, fat body crankbait that produces a fast wobble and rolling action similar to hand-carved wooden baits. The lure also features a fixed weight system to give it a low center of gravity for increased performance...