Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

Hit your favorite local Crappie spot with the new Celilo "b" series crappie rods designed specifically for crappie fishing.  With 6 total models with actions and lengths designed for what you love. These faction action rods will help you put more...

Introducing the Okuma TEC Custom Series Crappie Rods, meticulously engineered to elevate your crappie fishing experience. Crafted with light and responsive 24-ton carbon rod blanks, these rods offer the perfect blend of sensitivity and strength...

The Celilo family of rods has become a staple in the Pacific Northwest for salmon and steelhead fisherman.  This year, Okuma has reintroduced this popular series of rods with an updated look and great components.  The Celilo "B" rods are...

The Celilo family of rods has become a staple in the Pacific Northwest for salmon and steelhead fisherman.  This year, Okuma has reintroduced this popular series of rods with an updated look and great components.  The Celilo "B" rods are...

Introducing the Okuma Cat Slayer Custom Catfish Rods – the ultimate choice for anglers pursuing trophy-sized catfish. Crafted with precision engineering and packed with innovative features, these rods are designed to tackle the toughest freshwater...

Pflueger President XT Rods embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. These rods are light and senistive in the hand, featuring a blend of 24 and 30 ton graphite blank, split cork grip and...

Introducing the limited edition Okuma Makaira SEA Mahi Edition – the ultimate reel for anglers who demand precision, power, and style on the water. Crafted with the same exceptional quality and performance as the regular Makaira SEA edition reels,...

The Slammer® IV Spinning Reel is packed with more features than ever before. Building off of our proven IPX6 sealed body and spool, we redesigned our Slammer® drag system to not only be better sealed, but also offer a wider range of...

Introducing the Okuma Makaira SEA-Land Based Shark (LBS) Edition Reels – the ultimate solution for anglers targeting sharks from the shore or land-based platforms. Crafted with precision engineering and packed with innovative features, these reels...

The Penn Slammer IV DX takes Penn's class leading Slammer IV up a notch. The Slammer IV DX has incorporated CNC Gear Technology and upgraded material. This material for the main gear and pinion is ultra durable stainless steel to give best in class...

Ready to take aim on new challenges and exceed angling expectations, the Penn Battle IV DX Spinning Reels advance the legendary legacy of the Battle name, returning with greater strength and durability than ever before. Anglers across the country fishing...