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Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an...

Simple. Secure. Rust-resistant. The Danielson Crab Trap Bait Pin makes baiting your crab traps quick, easy, and reliable. Built from durable stainless steel wire, this bait pin resists corrosion in...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping...

The Daiwa Tatula X TW 100 is engineered for anglers who demand maximum performance across a wide range of applications. Featuring Daiwa’s innovative LC Concept MAGFORCE-Z Spool, this reel is designed...

Precision. Flash. Control. The Berkley® Bladed Rawler Jig redefines castable crawler presentations, combining high flash, slow-turn action, and unmatched angler control. Designed for both live and...

The PENN® Ally™ II Electric Boat Rod is built for anglers who demand power, reliability, and durability when tackling the toughest saltwater species. Engineered specifically for use with electric...

The PENN® Fathom™ Electric Reel is an innovative, first-of-its-kind reel built on the proven Fathom II Lever Drag platform. Designed to bring convenience and performance together, it features a fully...

The PENN® Squall® II Lever Drag Reel delivers power, precision, and durability in a lightweight, ergonomic package. Constructed with a graphite frame and palm sideplate, this reel offers excellent...

The Berkley® Vanish® Fluorocarbon Leader is a trusted choice for anglers across the U.S. and Canada, delivering easy casting, outstanding performance, and exceptional value. Made from 100%...

Tested and approved by Berkley’s top saltwater captains and guides, the ProSpec® Chrome Metered Braid is engineered for serious offshore anglers who demand precision, durability, and performance...

Affordable, versatile, and built to perform, the PENN® Rival II Level Wind Fishing Reel delivers dependable strength and smooth operation for a wide range of fishing applications. Its lightweight...