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Engineering of the new Crossfire was guided by the LT Concept of lighter, tougher reel designs utilizing state of the art composites. The new LT cuts as much as 20 percent of the reel weight from the old Crossfire design. A fact not lost on...

Atlas Mike's Brite & Tight Herring Cure Formula  Atlas Mike's Brite & Tight Herring Formula Cure - It is widely known by salmon anglers that brined herring hold up better and catch more fish then herring that have not been brined. With...

Re-designed with passion, desire, and experience, Okuma SST "a" rods are elevating performance standards throughout cold-water fisheries. Species and technique-specific actions provide the definitive rod selection for salmon, steelhead, trout, kokanee,...

The SXJ is Avets smallest reel made, with a narrow spooling allowing it to excel in bottom fishing or jigging, as well as casting lures due to the narrow spool increasing the efficiency of line leveling during the retrieve. The G2 series offers...

Born from the C3 round reel platform, the ambassadeur® Carp Special fishing reel offers anglers a unique package backed with proven components designed specifically for Carp fishing. Performance starts with a 3 stainless steel ball bearings + 1...

Keitech gets "Froggy" with the New Noisy Flapper™. The "Noisy Flapper™" buzzing frog has tremendous kicking action even at slow retrieve speeds. Our Patented leg design is the Key to this game changer. The sharp ribbed edges catch...

Features: Proudly designed, manufactured and assembled in the U.S.A. Precision machined stainless steel gears, 5.8:1 gear ratio. Hardened stainless steel drive shaft. 6+1 stainless steel precision bearings. Instant anti-reverse clutch bearing +...

This line service is designed for customers who have purchased reels from us and want to get line put on before shipping out. Here is the instruction below on how to do it. Line Price is per yardage. If you don't know the yartage you want us to put...

* Machined from 3/8" Billet Aluminum  * Powder Coated Black or plain aluminum (Rod Holders not included)

Designed with passion, desire, and experience, Okuma SST rods are elevating performance standards throughout coldwater fisheries.  Species- and technique-specific actions provide the definitive rod selection for salmon, steelhead, trout,...

A new rod in the popular line of Harrier jigging rods, the HARRIER SLOW PITCH JIGGING ROD. Designed for the more subtle technique of "Slow Pitch" jigging where the jig is deployed much slower and more deliberately. It is a vertical jigging...

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From big game to small stream trout, Maxima Ultragreen features outstanding abrasion resistance...