Bass Fishing

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Our American-made blanks are...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

The Supreme XT Delivers years of quality performance. Its super-lightweight magnesium frame and carbon rotor, machined aluminum gear, braid-ready aluminum spool, and sealed carbon drag are perfect for all freshwater fishing situations. Features 11...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

The Ballistic you have come to know and love has been redesigned and upgraded. Still featuring the LT Concept for the ultimate in Light and Tough performance- now complete with our Monocoque Body (MQ) for even more power and a more compact frame...

Shimano didn't just design the new Nexave series of spinning reels to look good in hand, engineers built Nexave reels with form and function — and with the same Shimano quality standards — to benefit anglers of all ages during their next...

The Mustad Elite Series Stand Up Head are the product of 18 months of development and intensive work with Mustad pro staffers. The jig head is specially designed to stand up from the bottom and wriggle from the slightest twitch of the rod, imitating...

The Impact™ Straight Keeper Hook feature a unique ridged gripper pin, offering a secure hold for your favorite soft plastic bait. Perfect for free water fishing with the hook exposed. The wide gap provides excellent hooking and holding...

The Grip-Pin® Soft Plastic hooks feature a molded resin pin that securely anchors a wide range of baits to the hook for a "no slip, no slide" design without tearing the bait. The extra wide bend hook is ideal choice for a wide range of soft...

The Kevin VanDam Soft Plastic hooks feature a molded resin pin that securely anchors a wide range of baits to the hook for a "no slip, no slide" design without tearing the soft bait. The extra wide bend hook is ideal choice for a wide range of soft...