Bass Fishing

Following in the footsteps of a legend yet lighter than the original Jigging Rap®, the Rapala® Jigging Shadow Rap® delivers a slower, more deliberate darting action. Designed specifically for...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. Prop 65: WARNING - Cancer and...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves...

Designed to make changing weights easy, the VMC® Switch-It Slip Sinker features an easy-to-open snap connector that eliminates the need to cut and/or re-tie your rig. Prop 65: WARNING - Cancer and...

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your...

The BKK Heavy Cover is developed for flipping and punching techniques. This hook is equipped with an SS finish and an extra-short needle point to ensure an excellent penetration performance and an...

The BKK Siren is a worm hook specifically developed for Texas rigging a wide variety of worm baits such as curly tail worm baits, straight tail worm baits and stick baits. A medium gauge wire...

The SPEAR EWG-71 SS is a 1X-strength treble hook specially designed to be equipped on crank baits of all types. The shorter shank enables this hook to sit closer to the body of your lure,...

The BKK DSS WORM is the ultimate hook for a wide range of light-line tactics as dropsot and Split Shot. Features include a razor sharp needle point to ensure the best strike-to-land ratio, a forged...