Bass Fishing

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook...

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options...

Unbeatable Performance. Behold the new standard in spinning reels, DAIWA’s brilliantly-designed Tatula MQ LT. The new Tatula MQ LT embodies a rich features set, which starts with its one-piece...

Representing years of development the AERIOS series spinning reels vault 13 Fishing into an elite class of manufacturers. You will instantly be impressed with our CNC Ultimate Cut gearing paired...

8FT Rods are considered oversized and require a $100 fee to ship. 8FT Edition. Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally...

A perfect choice for all cutting chores. Heavy back, 4” stainless steel blade with serrated heel cuts through just about anything. Lock clip open sheath and lany

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo Rocket features an asymetric body...

Redesigned from the ground up, the Revo SX spinning reel has been engineered to deliver unmatched performance and durability. It combines a Zenon inspired A-SYM body design to minimize the body...

Redesigned from the ground up to provide anglers the speed they need, no matter the technique. Featuring our new 7.6:1 gear ratio, the Revo Rocket delivers blazing fasts speeds up to 47" IPT* (40...