Trout & Panfish Lures

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist.

Arrow flash dodgers combine maximum flash, including UV, with a wide wash action that not only draws fish into the strike zone, but also adds an enticing action to the bait or lure itself.   Arrow...

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with...

New addition to the Mag Lip family. Extra deep diving Rattle/UV Walleye, Trout, Steelhead, Salmon Plug. 2.5 Mag Lip dives up to 8'. Available in variety of colors. 

Yakima Bait Mag Lip 2.0 New addition to the Mag Lip family. Extra deep diving Rattle/UV Walleye, Trout, Steelhead, Salmon Plug. Available in 20 colors. The new 2.0 Mag Lip dives up to 5'.

We keep hearing that serious anglers of all sorts want larger Arrow Flash Dodgers. Some want it for Kokanee, some for Sockeye, and some for Salmon or Other Game Fish. If you are one of those...

Kokanee Dodger Arrow Flash Jr. is a smaller version of our popular dodge. Wherever smaller dodgers are favored, the Kokanee Dodger Arrow Flash Jr.is a super producer. They have more ‘kick’ than...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra...

Following in the footsteps of a legend yet lighter than the original Jigging Rap®, the Rapala® Jigging Shadow Rap® delivers a slower, more deliberate darting action. Designed specifically for...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves...