Trout & Panfish Lures

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. The 3.5...

New addition to the Mag Lip family. Extra deep diving Rattle/UV Walleye, Trout, Steelhead, Salmon Plug. 2.5 Mag Lip dives up to 8'. Available in variety of colors. 

Yakima Bait Mag Lip 2.0 New addition to the Mag Lip family. Extra deep diving Rattle/UV Walleye, Trout, Steelhead, Salmon Plug. Available in 20 colors. The new 2.0 Mag Lip dives up to 5'.

We keep hearing that serious anglers of all sorts want larger Arrow Flash Dodgers. Some want it for Kokanee, some for Sockeye, and some for Salmon or Other Game Fish. If you are one of those Serious Anglers who want a Magnum Size Arrow Flash Dodger we...

Kokanee Dodger Arrow Flash Jr. is a smaller version of our popular dodge. Wherever smaller dodgers are favored, the Kokanee Dodger Arrow Flash Jr.is a super producer. They have more ‘kick’ than other small dodgers as well as plenty of...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable 10X Tough ElaZtech® superplastic, the TRD...

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal! A super-lifelike, salt-impregnated soft...

Fish-Field Crappie Party Jig Heads are designed to pair up with the soft plastics for targeting crappie, panfish, shad and other similar species. With 3D eyes and UV enhanced finish they excel at attracting fish. The touchy, sharp, and deep pocket...