Surf Lures

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a dynamic and easy-to-use topwater lure featuring Shimano’s BOOST CONCEPT lure technologies for heightened performance when chasing...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From Snook to Redfish, Tarpon to speckled trout, many predators rely...

Long Cast Minnow boasts extremely efficient casts that serve land-based anglers, as well as those fishing from a boat. Punching through even windy conditions, this bait earns the praise of surf casters, pier anglers and boaters targeting breaking fish,...

Based off the 3D scan of a real baitfish. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Prop 65: WARNING - Cancer and Reproductive Harm - www...

Based on the scan of a real mackerel, this lure is built very though with cross directional through wire construction to withstand brutal strikes. This exceptional twitch bait can be worked at any speed. In addition, it will glide from side to side when...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook configuration whether fishing from a pier or in a pass, fishing...

Excelling at scenarios where predatory fish are feeding on crustaceans, the Toughtec crab delivers Hyper-realistic details in our custom Toughtec formulation that adds the perfect amount of buoyancy with extreme durability. Equipped with a 3X black...

We built the Savage Gear PVC Crab with one thing in mind: Ultimate realism. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: Scent Infused Buoyancy - Sinking Swimming Depth - 1-2 FT Design Based On A 3D Scan Of An...

Made from super durable TPE plastic this crab can stand up to anything that crosses its path. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: Scent Infused Buoyancy - Sinking Swimming Depth - Less than 4...

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow retrieves and floats off up in a naturally-defensive...