Surf Lures

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow retrieves and floats off up in a naturally-defensive...

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech® superplastic...

Combine a realistic 3” or 4” shrimp profile with our buoyant 10X Tough ElaZtech® material and the added attraction of Pro-Cure® Super Gel scent, and you’ve got a crustacean imitation that redfish, seatrout, flounder, snook, and...

Arguably the most versatile and effective Ned Rig bait in the Z-Man lineup, these 2.75” solid bodied, quad-tentacled stickbait/tube hybrids feature the key attributes that finesse enthusiasts have come to love: super-soft salt-impregnated material,...

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom for seatrout and redfish, or fishing vertically for walleye. Mimicking a...

From mountain trout in Appalachian streams to surf perch on the California coast, this 2” mini-crustacean fits the bill whenever small craws or crabs are on the menu! This 2” miniature crustacean imitation is perfectly suited for any...

This 10X Tough, ready-to-fish 3.5” shrimp imitation sits in a perfectly natural horizontal position on the fall and on the bottom thanks to its balanced weighting and buoyant ElaZtech® construction, while its notched ¼ ounce weight can...

The Madscad 190 Autotune (AT) will change the way you troll forever. Capable of trolling speeds between 3-18+ knots, with a shallow diving depth of 1-3 ft and an incredible side to side action, the Madscad 190 AT is unlike any other trolling...

The SP-Orca FB comes equipped with Shimano's revolutionary Flash Boost technology. The Flash Boost technology suspends foil on small springs inside of the lures body. This allows the lure to constantly emit an attractive flash, even on the pause. The...

The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to mimic...

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a strong, corrosion-resistant hook. The Shrimp's silicone skirt animates the lure's appearance by mimicking the...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...