Bottom Fishing Lures

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

Our Lead Jigs are molded into a distinctive shape and covered with unique lazer tape, plus the glow pain and UV coating. This action will trigger strikes from a variety of species, such as Rock Fish, Lingcod, Salmon and Tuna. The different colors are...

The Keitech 4-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve...

Fish-Field Bluewater Jigs are specially designed for all purpose ocean fishing including tuna, yellowtail, rock fish, lingcod and other saltwater species. Catching Approved Weights: 141g, 169g, 225g UV Enhanced Glow Colors: 01, 03, 05, 06, 08

Features: Fully sealed LED Lights Up to 900 feet of depth Long battery life, up to 240 hours Water active Increase fish bite dramatically Color: White, Blue, Green, Red, Yellow Great for Halibut, Ling Cod and other species

Shimano's new Coltsniper Swim Kick is a subsurface lure that swims with perfection right out of the package, so there's no need for modifications to get fishing quickly. The Coltsniper Swim Kick features an erratic kicking action that drives predatory...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Fish-Field Swimbaits feature a solid body construction with a big paddle tail that produces a wounded fish vibration throughout the water column. Cast and retrieve, jig it up and down, or even slow-troll to produce strikes. You will catch more Tuna,...

The Keitech 4.8-Inch FAT Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive...

The New Keitech 4.3-Inch Fat Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most...

The FISH-FIELD Pacific Chovy Body closely resembles a live Pacific anchovy allowing you to catch the hatch perfectly. Specially designed for use with FISH-FIELD Pacific Chovy Heads. With a textured body surface, realistic fins and multiple color...