Bottom Fishing Lures

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra...

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your...

Fish-Field Dancing Minnow Flies are hand-tied with flourescent bucktail and have UV & glow material on their super sharp hooks. The bucktail and artificial material combine

A Squid Vibe. Yes, it's a world first! There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid...

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options...

Zakana - Derived from the word of Japanese slang "small baitfish." The Zakana Casting Jigs come in a wide variety of colors with their recognizable large black eyes. Built with VMC 9626 high quality

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slack line. Two...

The Nomad Design Jig Wallet and Sleeve is purpose built for rigged an

The Streaker is designed to be worked faster. The l

Features a unique Japanese Slow Jigging design. The unique fall and action entices predatory gamefish to react and attack. The aggressive SALTIGA SK JIG falls, spins and flutters to the desired...