Bottom Fishing Lures

Features: Rear side waterproof 3M adhesive will stick to any flat surface - flashers, dodgers, lures, planers, dipsies, etc.

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow...

Combine a realistic 3” or 4” shrimp profile with our buoyant 10X Tough ElaZtech® material and the added attraction of Pro-Cure® Super Gel scent, and you’ve got a crustacean imitation that redfish,...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 5” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle...

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom for seatrout and redfish,...

A staple for fresh- and saltwater anglers worldwide, these 5” floating soft jerkbaits feature a pintail that comes alive with the slightest movement and will outlast any comparable baits on the...

A fish-shaped body, lively tail, deep belly hook pocket, and wide array of vibrant colors make these 4” and 5” curly tail baitfish imitations the perfect swimming grubs for a wide variety of...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 4” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle...

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that...

Winner of the ICAST 2022 Best of Category award for Terminal Tackle, these ultra-strong, big fish jigheads are built on heavy duty Tri-Forge™ Power Hooks and feature oversized 3D eyes—because...

A 3” paddletail swimbait that mimics deep-bodied baitfish like pogies, pilchards, and pinfish to a T, the PogyZ™ is scented with Pro-Cure® Super Gel to call in gamefish from a distance and won’t...

Combine an 8” ElaZtech® body with our exclusive curved paddle tail design, and you get a supersized swimbait with a seductive wiggle that big water brawlers like tarpon, cobia, musky, bluefish, bull...