Flash Sale

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Technium rods are specially engineered for the West Coat's unique fishing requirements including casting, spinning, mooching, and sturgeon. Constructed of glass core with graphite carbon wrapped blanks, Technium offers a high strength-to-weight ratio...

  Because we’ve lived on and fished the West Coast all our lives, one of the most tried- and-true uses of Fire Brine has always been on herring. Ditto for sardines & anchovies, minnows, shad, smelt & alewives in the Great Lakes and...

15" Bent Aluminum Rod Extension Extreme * Machined from 3/8" Billet Aluminum  * Bent to an exacting 64 degree angle to maximize reach * Powder Coated Black or plain aluminum * Comes complete with base (Rod Holders not included)

Shimano Metanium DC Reels Metanium DC offers anglers the lightweight and versatile performance of Metanium, now with Shimano's flagship DC braking technology. With the ability to fine tune the DC braking system to best match line type and conditions,...

Tech grade 99% pure. A tremendous preservative that works exceptionally well on salmon, trout and steelhead eggs. Produces a heavy milking egg. Also both salmon and steelhead love the flavor, especially salmon. etc. 4oz & 2LB Packs.

VIP Outdoors Line Locks -  The Line Twist Stops Here! 3pc in a Pack with Snaps Model #: VLL0103

Coyote Cyclone™ Flasher is an easy pulling, fully rotating flasher. The flasher rolls in a wide elliptical pattern imparting fish attracting flash and motion to your presentation. The center “Cyclone” blade rotates independently...

In Store Pickup Only With a telescoping design, this rod tube extends from 47 inches to 88 inches. It offers foam padding to protect your rod tip and it's lockable for extra protection. 4.5-inch diameter tube Extends to 88 inches long Collapses to...

Never stress about not having fresh trout again! Pautzke’s new Trout Eggs look, feel, smell and taste like real trout eggs, because they are just that – REAL TROUT EGGS! Trout Eggs are not intended for single egg use, rather...

Unique design reduces line tangles and lost fish with tough impregnated Lexan construction. Can be rigged fixed or free-sliding. Stainless steel grommets add strength. Available in 3 colors. 3-1/2" length.

The Double D™ not only has the proven traditional dodger action, but also delivers its patent-pending stop-and-go action to your lure. With four attachment points, you can spread your lines, while doubling as a side planer. The constant speed-up and...