Flash Sale

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

Here is a jig no float fisherman should be without. All black steelhead jigs have that subtle appeal that is irresistible to steelhead, trout, and even bass. On bright days when the water is running gin clear or when the rivers get low and skinny, this...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

Shortbus Bling Wing, 3 sizes and 11 colors. Made in the States. 2pc in a Pack. Tiny - 1.49" x .63" Small - 2.125" x .92" Large - 2.89" x 1.25" Magnum - 4" x 1.5"

Features: Precision machined 6061 T-6 marine grade aluminum and stainless steel components. Anodized for superior corrosion resistance and beautiful finish. Re-designed, True one piece frame for the ultimate in strength vs. weight. Powerful lever...

Features: HT-100 carbon fiber drag washers Full Metal Body and sideplates Line Capacity Rings Fast Gear Access Side Plate 4+1 stainless steel bearing system The PENN Fathom II Level Wind's heavy duty construction and powerful gears make it...

Brad’s KillerFish are available in sizes KF14, KF15, and KF16. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baits have been rolled out with Big Kings in mind. They have a tremendous salmon-agitating...

The Okuma ITX Carbon Spinning Reel is a light weight, compact bodied spinning reel constructed of rigid C-40X long strand carbon fiber.  This C-40X process is 25% stronger than standard graphite reels and is featured in the body, side...

For the guys who want the purest anise oil, this is the finest grade oil available anywhere! Don't get ripped off at the pharmacy paying for pharmaceutical grade oil. Our oil is 1/100 of a percent less pure. Except for the savings you'll never tell the...

GLX is still one of the lightest, most sensitive high performance rods we make. It is noticeably lighter and more sensitive than our IMX and all the other lower modulus materials we use. It has been the cornerstone our product line for over 20 years...

Fish-Field Premium Dual Lock Snaps Stainless Steel Wire with Black/Silver Nickel Finish Pocket Pack and Pro Pack available Great for quick exchanging lures and rigs Small profile which does not affect lure actions Fish-Field Premium Dual Lock Snaps...

AERO-FLOAT AF-7 2.0 SERIES The AF7 2.0 is revamped to bring you the latest in Aero-Float technology, superior to it's predecessor in every way. Extensive testing, modifying, and perfecting have culminated in what we believe to be the only fixed float...