Flash Sale

Blue Label Fluorocarbon Leader – Incredible Impact and Abrasion Resistance. Fast Sinking, Double Structure for Strength and Softness. The Original Fluoro Leader Seaguar Blue Label Leader Material is known the world over for its incredible impact...

The Avet LX G2 Lever Drag Reel is perfect for a wide array of big game fishing. In this second generation, Avet increased the drag to 28 lbs at max. They also increased the line capacity of the reel without increasing the physical size, which...

As featured on the Pee Wee™ Wiggle Hoochie and Wiggle Hoochie™, this unique crank-style bill design has an unbelievable look, including a high-UV option. Add this irresistible to your favorite application for walleye, kokanee, trout, salmon...

Mad River Drifters are available in 4 different sizes (diameters) with added lead or without. The added lead will help them sink faster in deeper water with more current. Less snags! Better drifts! Mad River Drifters work ideal for Side Drifting and...

Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally designed to fish specific techniques thanks to proprietary multi-taper technology! Strategic scrim placements allows us to create very...

Avet MXJ Star Drag Reels are made to deliver smooth star drag performance with the durability of an Avet reel that you've come to know as an angler.Features: 7+1 Stainless steel precision bearings Instant anti-reverse clutch bearing/Backup silent dog...

* Machined from 3/8" Billet Aluminum  * Powder Coated Black or plain aluminum (Rod Holders not included)

The Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than our standard ZAION material, allowing a wider range of our reels to enjoy the benefits. It is much...

Fish-Field Stainless Steel Lure Building Wire - Single Strand-@ Bag Pack- 24pc LENGTH: 7"/18cm, DIA: 0.031"/0.8mm, TEST LB: 180LB    LENGTH: 7"/18cm, DIA: 0.035"/0.9mm, TEST LB: 225LB LENGTH: 7"/18cm, DIA: 0.041"/1...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

Features: Made in USA with genuine Spectra® with finer braid resulting in a smoother hand-feel and enhanced abrasion resistance. Jerry Brown Line One Braid is a Gel Spun Spectra® braided line that performs in all saltwater or freshwater...

The 60" Retractable Ruler will ensure that you always know the length of your catch. Spring loaded retractable ruler for easy storage. Oversized, easy to read numbers, in 1/2” increments up to 60”. Non-reflective surface ensures length shows in photos...