New

The PENN® Ally II Boat Rod has the power and durability you need for offshore saltwater fishing. PENN uses a combination of Seaguide® Stainless Steel guides with zirconium inserts and PacBay®...

From fishing bait, light trolling, jigging, and more the Penn Ally II Boat Conventional Rods are a versatile option for anglers to outfit in their arsenal. At the core of this rod is its graphite...

Trilene Big Game formula in leader material. Ranges from 30 lb. all the way up to 400 lb. for monster offshore fish. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca...

The Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker is a new larger 5 inch, 1 ounce "one-knock" topwater walker. This new style pencil lure has an action unlike any other lure in its class...

Yo-Zuri 3DB Poppers work best when fished with a horizontal resting position on the surface because they are designed with perfect shape and balance. These lures can be used with a pop and stop or...

The Celilo family of rods has become a staple in the Pacific Northwest for salmon and steelhead fisherman.  This year, Okuma has reintroduced this popular series of rods with an updated look and...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Prop 65: WARNING - Cancer and Reproductive Harm...

The PENN® Squall Low Profile baitcast reels offer all the durability you would expect from PENN®. The full metal body, 5+1 stainless steel bearing system, and machined brass gears give the Squall...

The PENN® Spinfisher® VII features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the gearbox...

The PENN®® Spinfisher® VII Live Liner features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...